Your motion designer is talented. Your UA team works hard. But if the concept isn't built around a specific reason a real human installs your game no amount of production polish will fix it.
That's what we do. We are your ANTIDOTE to creative fatigue.
Your motion designer is talented. Your UA team works hard. But if the concept isn't built around a specific reason a real human installs your game no amount of production polish will fix it.
That's what we do. We are your ANTIDOTE to creative fatigue.
Your motion designer is talented. Your UA team works hard. But if the concept isn't built around a specific reason a real human installs your game no amount of production polish will fix it.
That's what we do. We are your ANTIDOTE to creative fatigue.
BOOK A 15 MIN. INTRODUCTION CALL
or
or
MOBILE GAME CREATIVE STRATEGY
THAT’S THE PROBLEM.
THAT’S THE PROBLEM.
AI MADE EVERYTHING
LOOK ''GOOD''.
AI MADE EVERYTHING
LOOK ''GOOD''.
AI MADE EVERYTHING
LOOK ''GOOD''.
NO CHARGE · NO OBLIGATION
NO CHARGE · NO OBLIGATION
AAA GAME PRODUCTION MEETS UA CREATIVE HONED ON SUPERCELL, NETFLIX, MARVEL RIVALS, OUTFIT7 AND MORE.
AAA GAME PRODUCTION MEETS UA CREATIVE HONED ON SUPERCELL, NETFLIX, MARVEL RIVALS, OUTFIT7 AND MORE.
AAA GAME PRODUCTION MEETS UA CREATIVE HONED ON SUPERCELL, NETFLIX, MARVEL RIVALS, OUTFIT7 AND MORE.
THAT’S THE PROBLEM.
BOOK A 15 MIN. INTRODUCTION CALL
6-DAY
3
0
6 +
DELIVERY
CLIENTS MAX
MEETINGS REQUIRED
PRODUCTION-READY BRIEFS
6-DAY
3
0
6 +
DELIVERY
CLIENTS MAX
MEETINGS
REQUIRED
PRODUCTION-READY BRIEFS
Visual-first iteration - changing colours and characters while the underlying psychology stays broken
Visual-first iteration - changing colours and characters while the underlying psychology stays broken
Visual-first iteration - changing colours and characters while the underlying psychology stays broken
Misleading ad hooks - low CPI today, mass uninstalls tomorrow, algorithmic standing destroyed forever
Misleading ad hooks - low CPI today, mass uninstalls tomorrow, algorithmic standing destroyed forever
Misleading ad hooks - low CPI today, mass uninstalls tomorrow, algorithmic standing destroyed forever
Generic player targeting - demographics not motivations, audiences not humans
Generic player targeting - demographics not motivations, audiences not humans
Generic player targeting - demographics not motivations, audiences not humans
7–14 day creative fatigue - same hooks, different skins, diminishing returns every sprint
7–14 day creative fatigue - same hooks, different skins, diminishing returns every sprint
7–14 day creative fatigue - same hooks, different skins, diminishing returns every sprint
WHY IT KEEPS HAPPENING
Psychology-first concepts - each direction targets a distinct player motivation, not a visual variation
Psychology-first concepts - each direction targets a distinct player motivation, not a visual variation
Psychology-first concepts - each direction targets a distinct player motivation, not a visual variation
Authentic hooks - emotional triggers anchored to real gameplay, designed for long-term LTV not short-term CPI
Authentic hooks - emotional triggers anchored to real gameplay, designed for long-term LTV not short-term CPI
Authentic hooks - emotional triggers anchored to real gameplay, designed for long-term LTV not short-term CPI
Archetype-mapped targeting - we identify the 2 player types driving installs and build everything around them
Archetype-mapped targeting - we identify the 2 player types driving installs and build everything around them
Archetype-mapped targeting - we identify the 2 player types driving installs and build everything around them
Strategic variance - testing different behavioral motivations, not different button colours
Strategic variance - testing different behavioral motivations, not different button colours
Strategic variance - testing different behavioral motivations, not different button colours
THE ANTIDOTE
WHAT ACTUALLY FIXES IT
"We tested 30 variants last month. Changed the character, the CTA, the background. The CPI didn't budge."
"We tested 30 variants last month. Changed the character, the CTA, the background. The CPI didn't budge."
THE PROBLEM
WHY IT KEEPS HAPPENING
THE ANTIDOTE - WHAT ACTUALLY FIXES IT
THE ANTIDOTE
WHAT ACTUALLY FIXES IT
THE BURNOUT LOOP
THE BURNOUT LOOP
THE BURNOUT LOOP
THE PROBLEM
Community Intelligence First
We go to Reddit, App Store reviews, and YouTube comments before we touch a single concept.
What players actually say , not what surveys think they say is where every hook begins.
We go to Reddit, App Store reviews, and YouTube comments before we touch a single concept.
What players actually say , not what surveys think they say is where every hook begins.
01
01
Community
Intelligence
First
Community
Intelligence
First
01
We don't build for "females 25–34." We build for The Gardener, The Treasure Hunter, The Strategist - archetypes defined by why they play, not where they live or what they earn.
Motivation
Over
Demographics
02
03
Briefs
That
Actually Ship
Timecodes, visual direction, references with links, audio notes, strategic intention - formatted for AE, 3D, UGC, or AI (or a mix of any of these). Scoped to what your team can actually build.
Motivation Over Demographics
We don't build for "females 25–34." We build for The Gardener, The Treasure Hunter, The Strategist - archetypes defined by why they play, not where they live or what they earn.
02
We don't build for "females 25–34." We build for The Gardener, The Treasure Hunter, The Strategist - archetypes defined by why they play, not where they live or what they earn.
Motivation Over Demographics
02
03
Timecodes, visual direction, references with links, audio notes, strategic intention - formatted for AE, 3D, UGC, or AI (or a mix of any of these). Scoped to what your team can actually build.
03
Briefs That Actually Ship
Timecodes, visual direction, references with links, audio notes, strategic intention - formatted for AE, 3D, UGC, or AI (or a mix of any of these). Scoped to what your team can actually build.
Briefs That Actually Ship
How we work. From research to a brief your team can actually build.
We understand your audience better than they do.
HOW WE THINK
THE METHODOLOGY
THE METHODOLOGY
HOW WE THINK
How we work. From research to a brief your team can actually build. We understand your audience better than they do.
THE methodology
HOW WE THINK
01
We go to Reddit, App Store reviews, and YouTube comments before we touch a single concept.
What players actually say , not what surveys think they say is where every hook begins.
Community Intelligence First
Competitive Audit
Competitive Audit
Creatives deconstruction matrix - what competitors are running, what's fatiguing, and the untouched gap your next batch exploits.
🔍
🔍
Creatives deconstruction matrix - what competitors are running, what's fatiguing, and the untouched gap your next batch exploits.
3+ Named Creative Directions
💡
Each targeting a different player motivation. Each placed on the strategy pyramid so you know exactly what risk and reward you're testing.
One Revision Round
🔄️
If any brief can't be executed due to a constraint flagged in intake that we missed — we rework it. No questions, no extra charge.
6-Day Async Delivery
⚡
Intake form to full delivery in 6 working days. No kickoff calls. No status meetings. Just the work. (ASYNC OPTIONAL)
6+ Production-Ready Briefs
📋
Cell-by-cell tables for AE, 3D, UGC, or AI -timecodes, visual direction, audio notes, and strategic intention per section.
Player Archetype Map
🧠
Two persona profiles with motivation bars, install triggers, demographic data, and community sentiment that proves them.
3+ Named Creative Directions
Each targeting a different player motivation. Each placed on the strategy pyramid so you know exactly what risk and reward you're testing.
💡
One Revision Round
If any brief can't be executed due to a constraint flagged in intake that we missed — we rework it. No questions, no extra charge.
🔄️
6-Day Async Delivery
Intake form to full delivery in 6 working days. No kickoff calls. No status meetings. Just the work. (ASYNC OPTIONAL)
⚡
6+ Production-Ready Briefs
Cell-by-cell tables for AE, 3D, UGC, or AI -timecodes, visual direction, audio notes, and strategic intention per section.
📋
Player Archetype Map
Two persona profiles with motivation bars, install triggers, demographic data, and community sentiment that proves them.
🧠
Not a strategy document. A complete creative system ready for your production team to execute this sprint.
WHAT YOU GET
THE FULL PACKAGE
Not a strategy document. A complete creative system ready for your production team to execute this sprint.
THE FULL PACKAGE
WHAT YOU GET
Not a strategy document. A complete creative system ready for your production team to execute this sprint.
THE FULL PACKAGE
WHAT YOU GET
Competitive Audit
🔍
Creatives deconstruction matrix - what competitors are running, what's fatiguing, and the untouched gap your next batch exploits.
Player Archetype Map
🧠
Two persona profiles with motivation bars, install triggers, demographic data, and community sentiment that proves them.
6+ Production-Ready Briefs
📋
Cell-by-cell tables for AE, 3D, UGC, or AI -timecodes, visual direction, audio notes, and strategic intention per section.
6-Day Async Delivery
⚡
Intake form to full delivery in 6 working days. No kickoff calls. No status meetings. Just the work. (ASYNC OPTIONAL)
3+ Named Creative Directions
💡
Each targeting a different player motivation. Each placed on the strategy pyramid so you know exactly what risk and reward you're testing.
One Revision Round
🔄️
If any brief can't be executed due to a constraint flagged in intake that we missed — we rework it. No questions, no extra charge.
6-Day Async Delivery
⚡
Intake form to full delivery in 6 working days. No kickoff calls. No status meetings. Just the work. (ASYNC OPTIONAL)
6+ Production-Ready Briefs
📋
Cell-by-cell tables for AE, 3D, UGC, or AI -timecodes, visual direction, audio notes, and strategic intention per section.
Player Archetype Map
🧠
Two persona profiles with motivation bars, install triggers, demographic data, and community sentiment that proves them.
✔️ Competitor gap audit
✔️ Deep player psychology audit
✔️ 1 player persona
✔️ 3 named creative directions
✔️ 6 production-ready briefs
✔️ 1 revision round
Breaking a dry creative spell
FLAT RATE · ONE-TIME · 6-DAY DELIVERY
INCLUDES
€1,850
THE INJECTION
THE INJECTION
Breaking a dry creative spell
FLAT RATE · ONE-TIME
· 6-DAY DELIVERY
✔️ Competitor gap audit
✔️ Deep player psychology audit
✔️ 1 player persona
✔️ 3 named creative directions
✔️ 6 production-ready briefs
✔️ 1 revision round
€1,850
INCLUDES
Continuous creative pipeline
MONTHLY RETAINER · ONGOING
EVERYTHING IN THE INJECTION, PLUS
✔️ Creative directions scaled
for you - from 2 / cycle
✔️ Custom brief volume
✔️ Bi-weekly handoffs
✔️ Iterative feedback
✔️ Dedicated Slack channel
✔️ Priority access · No waitlist
CUSTOM
MOST POPULAR
THE ENGINE
THE ENGINE
Continuous creative pipeline
EVERYTHING IN THE INJECTION, PLUS
CUSTOM
MONTHLY RETAINER
· ONGOING
✔️ Creative directions scaled
for you - from 2 / cycle
✔️ Custom brief volume
✔️ Bi-weekly handoffs
✔️ Iterative feedback
✔️ Dedicated Slack channel
✔️ Priority access · No waitlist
MOST POPULAR
Just the parts you need
€500
PER PROJECT OR DAY RATE · LOW COMMITMENT
A LA CARTE
PICK ANY ONE
✔️ A strategy or consulting call
✔️ Art direction
✔️ Concept art and asset
creation
✔️ Player or market mapping
✔️ Any single piece of the
Injection or Engine
✔️ A strategy or consulting call
✔️ Art direction
✔️ Concept art and asset
creation
✔️ Player or market mapping
✔️ Any single piece of the
Injection or Engine
THE DOSE
THE DOSE
Just the parts you need
€500
✔️ A strategy or consulting call
✔️ Art direction
✔️ Concept art and asset
creation
✔️ Player or market mapping
✔️ Any single piece of the
Injection or Engine
A LA CARTE
PICK ANY ONE
PER PROJECT OR DAY RATE · LOW COMMITMENT
/ day
Three clients maximum at time to deliver the best quality. Always. When we're full, the waitlist opens.
PACKAGES
PICK YOUR ANTIDOTE
Three clients maximum at time to deliver the best quality. Always. When we're full, the waitlist opens.
PICK YOUR ANTIDOTE
PACKAGES
THE INJECTION
Breaking a dry creative spell
FLAT RATE · ONE-TIME
· 6-DAY DELIVERY
✔️ Competitor gap audit
✔️ Deep player psychology audit
✔️ 1 player persona
✔️ 3 named creative directions
✔️ 6 production-ready briefs
✔️ 1 revision round
€1,850
INCLUDES
✔️ Competitor gap audit
✔️ Deep player psychology audit
✔️ 1 player persona
✔️ 3 named creative directions
✔️ 6 production-ready briefs
✔️ 1 revision round
INCLUDES
THE ENGINE
Continuous creative pipeline
MONTHLY RETAINER
· ONGOING
CUSTOM
EVERYTHING IN THE INJECTION, PLUS
✔️ Creative directions scaled
for you - from 2 / cycle
✔️ Custom brief volume
✔️ Bi-weekly handoffs
✔️ Iterative feedback
✔️ Dedicated Slack channel
✔️ Priority access · No waitlist
MOST POPULAR
✔️ Creative directions scaled
for you - from 2 / cycle
✔️ Custom brief volume
✔️ Bi-weekly handoffs
✔️ Iterative feedback
✔️ Dedicated Slack channel
✔️ Priority access · No waitlist
EVERYTHING IN THE INJECTION, PLUS
THE DOSE
Just the parts you need
PER PROJECT OR DAY RATE · LOW COMMITMENT
€500
/ day
A LA CARTE
PICK ANY ONE
✔️ A strategy or consulting call
✔️ Art direction
✔️ Concept art and asset
creation
✔️ Player or market mapping
✔️ Any single piece of the
Injection or Engine
✔️ A strategy or consulting call
✔️ Art direction
✔️ Concept art and asset
creation
✔️ Player or market mapping
✔️ Any single piece of the
Injection or Engine
A LA CARTE
PICK ANY ONE
PICK YOUR ANTIDOTE
PACKAGES
Three clients maximum at time to deliver the best quality. Always. When we're full, the waitlist opens.
NETFLIX
OUTFIT7
MARVEL
APPAGENT
With experience at one of the leading UA agencies globally, developing creative strategy for clients including Supercell, Outfit7 and Netflix - and collaborating directly with motion designers from brief to final asset - I have hands-on understanding of what it actually takes to build an ad that scales.
Background spanning AAA and AA concept art means I hold the visual vision end-to-end. I don't just write the strategy - I understand exactly what I'm asking a production team to build, and how long it takes.
With experience at one of the leading UA agencies globally, developing creative strategy for clients including Supercell, Outfit7 and Netflix - and collaborating directly with motion designers from brief to final asset - I have hands-on understanding of what it actually takes to build an ad that scales.
Background spanning AAA and AA concept art means I hold the visual vision end-to-end. I don't just write the strategy - I understand exactly what I'm asking a production team to build, and how long it takes.
With experience at one of the leading UA agencies globally, developing creative strategy for clients including Supercell, Outfit7 and Netflix - and collaborating directly with motion designers from brief to final asset - I have hands-on understanding of what it actually takes to build an ad that scales.
Background spanning AAA and AA concept art means I hold the visual vision end-to-end. I don't just write the strategy - I understand exactly what I'm asking a production team to build, and how long it takes.
PRevious WORK INCLUDES
METACORE
PRevious WORK INCLUDES
PRevious WORK INCLUDES
SUPERCELL
THE BACKGROUND
THE BACKGROUND
FOUNDER - CREATIVE DIRECTOR - THE ANTIDOTE LABS
FOUNDER
CREATIVE DIRECTOR
//THE ANTIDOTE LABS
FOUNDER - CREATIVE DIRECTOR - THE ANTIDOTE LABS
VIKTORIA CIZIKOVA
VIKTORIA
CIZIKOVA
SUPERCELL
METACORE
MARVEL
APPAGENT
OUTFIT7
NETFLIX
SUPERCELL
METACORE
MARVEL
APPAGENT
OUTFIT7
NETFLIX
Hello!
When they're full, the waitlist opens.
Tell us about your game and where the CPI's stuck - whichever way you'd rather start.
When they're full, the waitlist opens.
Tell us about your game and where the CPI's stuck - whichever way you'd rather start.
When they're full, the waitlist opens.
Tell us about your game and where the CPI's stuck - whichever way you'd rather start.
When they're full, the waitlist opens. Tell us about your game and where the CPI's stuck - whichever way you'd rather start.
When they're full, the waitlist opens. Tell us about your game and where the CPI's stuck - whichever way you'd rather start.
When they're full, the waitlist opens.
Tell us about your game and where the CPI's stuck - whichever way you'd rather start.
THREE SLOTS.
THREE SLOTS.
LET'S TALK
LET'S TALK
NO CHARGE · NO OBLIGATION · A REAL ANSWER WITHIN 48H
NO CHARGE
NO OBLIGATION
A REAL ANSWER WITHIN 48H
NO CHARGE · NO OBLIGATION · A REAL ANSWER WITHIN 48H
ONE QUARTER.
ONE QUARTER.
NO PREP NEEDED
5-MIN FORM · NO COMMITMENT
LET'S TALK
NO PREP NEEDED
5-MIN FORM · NO COMMITMENT
VIKTORIA@ANTIDOTELABS.COM
THE ANTIDOTE LABS®
THE ANTIDOTE LABS®
VIKTORIA@ANTIDOTELABS.COM
THE ANTIDOTE LABS®
THE ANTIDOTE LABS®